Hootsuite vs Buffer: Which social media management tool is the right one for you?
As social media has become an essential part of every brand's marketing strategy, a variety of social media management tools have entered the market to help automate and simplify the process. Two of the most popular tools are Hootsuite and Buffer. But which one is the best for your business?
In this post, we'll compare Hootsuite and Buffer based on their features, pricing, user interface, and customer support, so you can make an informed decision.
Features
Both Hootsuite and Buffer offer a range of features to help streamline your social media workflow. For example, both platforms allow you to:
- Schedule and post content across multiple social media channels
- Track social media performance and analytics
- Create and organize content in advance
- Collaborate with team members
Hootsuite, however, has the edge with additional features such as:
- A social listening feature to monitor conversations about your brand on social media platforms
- A content curation tool that suggests articles, images, and hashtags to share
- Integrations with over 250 social media channels
Pricing
When it comes to pricing, Hootsuite and Buffer differ.
Hootsuite has a variety of plans ranging from a free basic plan to a professional plan that costs $49 per month. The professional plan includes additional features such as unlimited scheduling and up to 10 social profiles.
Buffer's pricing ranges from a free basic plan to the premium plan, which costs $99 per month. The premium plan includes additional features such as social analytics, a content calendar, and up to 8 social profiles.
User interface
Both Hootsuite and Buffer have intuitive user interfaces that make publishing and scheduling content easy. However, Hootsuite's interface can be overwhelming for some users with many tabs and dashboards. Buffer has a simpler interface, making it easier for beginners to understand and use.
Customer support
Lastly, customer support is essential when deciding between Hootsuite and Buffer. Hootsuite offers 24/7 support via phone, email, and chat for all of their pricing plans. Buffer's support team is only available via email for the free plan, but they offer 24/7 email support for their paid plans.
Conclusion
So, which is better?
Overall, Hootsuite and Buffer offer similar features and are easy to use. However, Hootsuite's extra features and integrations make it a better choice for larger businesses, while Buffer's simpler interface and affordable pricing make it an excellent option for small businesses and startups.
Evaluating your needs and budget is crucial when deciding between the two platforms.
We hope this comparison helps you in making an informed decision.